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Interviewing the Man Behind the Social Media Strategy at American Airlines, Part 2 (Across the Aisle)
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    Yesterday in the first part of my interview with Jonathan Pierce, Director of Social Communications at American Airlines, we talked more about strategy and composition of the social media team. Today we get into some more specific details about how they use specific social channels, how they handle crises, and yes, why they require people [...]

    Read the complete post at http://feeds.crankyflier.com/~r/CrankyFlier/~3/kyrwbYjaMJw/


    Posted Tue, Nov 13 2012 11:45 AM by The Cranky Flier | Report Abuse