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Alitalia opens the new Lounge "Dolce Vita" at Rome Fiumicino Terminal 1

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ALITALIA UNVEILS NEW LOUNGE "DOLCE VITA"


700 SQM OF ELEGANCE - INNOVATION - STYLE - FOOD

A TRUE MADE IN ITALY TEMPLE

WELCOMING AND FLIGHT EXPERIENCE AT 360 DEGREES THROUGH THE PRESENCE OF A SIMULATOR
Alitalia on March 7th 2013 inaugurates its new Lounge "Dolce Vita" at Rome Fiumicino Terminal 1. The new Lounge was completely renovated in style and service passengers boarded on Magnifica Class, Ottima, Business, Comfort and the members of the Club Freccia Alata Plus Alitalia, Freccia Alata and SkyTeam Elite Plus, it has a size of about 700 square meters. The new hall reborns exactly in the location of the historic Alitalia lounge named in the past Bramante, the most popular of its customers. For this, the Company has chosen to present the new concept of "Lounge", not just a place to relax while waiting for the flight, but its a real "flagship store" with values, distinctive elements of Alitalia and the Italian excellence Italian in the world, thanks to the collaboration of the best Italian brands such as, Illy, Eataly, B & B Italy, MDF Italy, Prandina, Synthesis and FSC Group SpA Professional Show The motto of Alitalia staff present in the Lounge "Dolce Vita" was enhanced by accessories specially designed by Independent Ideas. In particular, women wear a scarf on the uniform high-class men and bring an elegant tie. Both accessories are designed with sole Made in Italy style.

The project is a collaboration with Robilant, who oversaw the design, and with Paolo Castelli SpA, which has ensured that the lounge of the "Dolce Vita" in exceptional times: only 2 months for the largest of the 15 lounges of Alitalia. As we entered the room "Dolce Vita" you are greeted by a video wall made by ETT Solutions with a dynamic animation and stunning. Very important component of the aeronautics dominant in "Dolce Vita" thanks to the materials used for the furniture, stylized recovery of original pieces of aircraft as the warheads transformed into floor lamps or MD80 radar radomes transformed into hanging lamp, the welcome desk and the seat of the multitouch screen made with an air intake of the engine. To amplify the aeronautical feature the presence of a flight simulator, an innovative choice in the lounges that Alitalia has implemented its customers to live the thrill of flying a plane. The lounge "Dolce Vita" is divided into two main areas studied for the optimization of traffic flows: the refreshment and relaxation area located to the left of the entrance, and the servicing area, check-in and ticketing, located to the right of the entrance.

In the refreshment and relaxation dominates the Pilot Bar, characterized by the use of original instruments present on board of planes with the presence of large well known Italian brands. With Illy you can enjoy the best production of Italian coffee and Eataly a particular selection of culinary excellence of "Made in Italy". This area has been designed to ensure complete relaxation, with the area Sofa Paradise characterized Bend-Sofa, designed by Patricia Urquiola, completely made by B&B Italia, the area in front with tables Orbit from the Collection Sintesi made by Gruppo Sintesi and Flow chair by MDF Italia.
In servicing the fundamental elements of the service are guaranteed by the presence of a total of nine positions, including five dedicated check-in and four to ticketing. This area of ​​the Lounge, made with ETT Ltd. has characteristics more dynamic with spaces dedicated to multimedia thanks to the tablet located in the area "office" which is available to customers with a wireless printer. A multitouch screen used simultaneously by multiple users will discover the world Alitalia customer browsing to its destinations through appropriate tools. In the Lounge is offered to customers free WiFi service.

In the dining room there is also an area dedicated to merchandising Alitalia, where you can admire and buy online unique products under the brand name of the company characterized by high quality and Italian design. Characteristic feature of the "Dolce Vita" is also the "Green Tube", an internal structure in the shape of the fuselage of an aircraft, which thanks to the lamps Prandina Loft F31 gives a greater brightness of the room and enhances the Alitalia brand.

"With Dolce Vita Alitalia takes another step forward in its strategy to place the needs of its customers at the center of the core business and does coining together innovation, functionality, excellence, elegance, all in the name of Made in Italy - said Gianni Pieraccioni Chief Commercial Officer of Alitalia - We chose the name Dolce Vita just to revive our customers with the luster and Italian elegance, in a modern and aircraft, which has been done, I like to emphasize, in record time thanks to the passion and dedication of Alitalia staff who worked on the project. This is just the first step in a long journey that we want to carry on with the goal of providing our customers with ever higher standards of service and to Alitalia's ambassador in the world of Italian excellence. "

"Dolce Vita" was inaugurated on the same evening with a dedicated evening, which will be attended by eminent personalities from the Italian cinema, including: Christian De Sica, Valeria Solarino, Claudia Gerini, Paul Conticini, Laura Chiatti, Carolina Crescentini, Francesca Blacks, Claudio Amendola, Barbora Bobulova, Luisa Ranieri, Massimi Giletti, Christiane Filangeri, Beppe Fiorello, Carlo Verdone, Isabella Ferrari, Adriano Giannini, Sarah Felberbaum, Ornella Muti, and many others.

At the inauguration of the new Alitalia Lounge, within its path of corporate social responsibility, says the Association Onlus Peter Pan of Rome, a charity association which thanks the historic "MilleMiglia Charity Program" and a fundraiser. The Peter Pan Association Onlus was born in Rome in 1997, by the desire of a group of parents of children with cancer to offer practical help to other families in the best way to deal with the harsh experience of the disease.

 "Dolce Vita" is one of the 15 lounges of Alitalia. Free access to Alitalia's Lounge is reserved exclusively for club members Alitalia Freccia Alata Plus, Freccia Alata, SkyTeam Elite Plus and ticket holders in the Magnifica class, Business, Ottima and Comfort. Alitalia also offers the ability to access their payment in Lounge, buying an entrance at a cost of 30 euro at the airport ticket Alitalia or by calling the number provided on the 89.20.10. Club members and Ulisse Club MilleMigia have the possibility to buy an annual subscription which allows entry to the Lounge for 12 months from the date of purchase, with the ability to accommodate an additional person charge. An annual subscription costs 600 € and can be purchased only online nell'aerea alitalia.com site dedicated to MilleMiglia members. Any information is at www.alitalia.com in the "travel" and then on the "rooms at the airport.