Aero-communications services provider Gogo has rebranded its Aircell business aviation division as Gogo Business Aviation.
The move is designed to enhance the corporate identity of 23-year-old Aircell – the company behind the Gogo Biz, SwiftBroadband and Iridium range of in-flight communications products – while bringing the branding in line with Gogo's commercial aviation division.
"As Gogo continues to expand its leadership position, its business and commercial aviation divisions now share a single global brand," the Broomfield, Connecticut-based company says. "Operationally, the divisions will continue exchanging expertise and technologies while remaining solely focused on their respective markets.”
Gogo president and chief executive Michael Small stresses the joint branding will "make more people aware of the full breadth of our business, and help travellers recognise their favourite Gogo services, whether they’re aboard an airline, corporate, fractional or charter aircraft, anywhere in the world”.
To accommodate its planned growth, Gogo Business Aviation is relocating its Broomfield headquarters to a much larger facility nearby.
Source: Flight International
