Oneworld alliance carrier British Airways is to deploy Boeing 787 twinjets on a new transatlantic service to the city of Austin, in Texas, next year.
The airline will begin operating the flights from London Heathrow in March 2014.
BA will initially fly the route five times per week and increase the frequency to a daily service later in the year.
It says it will operate the aircraft in a three-class configuration.
"This new route presents an important opportunity for business growth across the Atlantic, particularly in the thriving technology sector,” says BA's executive vice-president for the Americas, Sean Doyle.
BA already serves the Texan cities of Dallas and Houston.