ANALYSIS: Why airlines must adapt to social media evolution

2013-02-20T15:55:00

As more airlines engage with the likes of Facebook and Twitter, those that want to stay ahead must embrace opportunities offered by mobile and on-board wi-fi in order to transform their social media relationships into real-world loyalty

Keep reading this article by becoming a FlightGlobal member now

PLEASE REGISTER FOR FREE OR SIGN IN TO CONTINUE READING

You have reached your limit of free articles for this period. Register for a FREE account to read this article and benefit from:

Increased access to online news and in-depth articles from:
FlightGlobal Premium covering the global aviation industry
Airline Business providing insight for business leaders
Weekly newsletters on topics across the industry

Join now