Aeroflot Russian Airlines is the latest carrier to begin working on a revamp of its image with the appointment of London-based Identica to undertake a major rebranding programme. This firm is more known for its work with major UK utilities, often those transferring to the private sector, while Aeroflot is seeking to upgrade its image in preparation to join a global alliance.
Source: Airline Business
US airlines are working to get their operations back into gear after a global computer outage forced some carriers to halt all departures overnight.
Finnair saw post-Covid pent-up demand largely dissipate during the second quarter of this year, hurting its profitability as unit revenues declined.
Seeking a greater slice of the lucrative premium market, Alaska Airlines plans to add more than 1,000 first and premium-economy seats across about 220 aircraft in its fleet.
