British Airways is undertaking a major revamp of its image "for the new millennium", with a move towards what it sees as being a UK-based carrier which is "a citizen of the world". BA has commissioned 50 works of art from around the world for its fleet's tails, replacing the British flag. Only its BAC/Aerospatiale Concordes will keep UK-flag-based tail logos. Nine aircraft were ready for the launch on 10 June. The fuselage design is a development of the present one, with a lighter-blue underside, but a new "Speedmarque" logo further distances the company from the old Speedbird image inherited from British Overseas Airways Corporation.
Source: Flight International
