Towards a new ERA: Why Aura has taken a staged approach to bringing its electric aircraft to market

French advanced air mobility start-up Aura, which is exhibiting at Aero Friedrichshafen this week, has taken a rather different route to market to many of its competitors. The Toulouse-based company’s flagship in-gestation product is the 19-seat hybrid Electric Regional Aircraft, or ERA, which it hopes to fly by early 2027. In the meantime, it has been developing rather more conventional aircraft.