Cathay Pacific Airways plans to start flights between Hong Kong and Milan on 28 March 2010.
The non-stop Hong Kong-Milan Malpensa service will be operated four times a week, with Boeing 777-300ERs, says the Oneworld carrier.
"This is the only direct service between these two major commercial cities and our strong network will enable us to offer great connections for travellers from northern Italy through the superb Hong Kong hub," says Cathay CEO Tony Tyler.
The carrier now operates cargo flights between the two cities.
Cathay also says it is adding more flights to its Hong Kong-Toronto and Hong Kong-Los Angeles services.
The daily service to Toronto will have an additional three flights a week from 28 March 2010. The Hong Kong-Los Angeles route will also have an additional three flights a week from 1 May 2010, increasing the frequency to 17 flights weekly.
Both services use 777-300ERs.
Source: Air Transport Intelligence news