Delta Air Lines has raised the profile of its corporate aircraft management and charter operation by renaming its Comair Jet Express subsidiary Delta AirElite Business Jets.
The airline says marketing initiatives are planned involving the charter management operation, but the carrier has "no intention" of launching fractional ownership or corporate shuttle programmes similar to those planned by United Airlines subsidiary Avolar.
Cincinnati, Ohio-based Delta AirElite operates a fleet of 10 Bombardier Challenger and Learjet, Cessna Citation and Gulfstream business jets, four of which are owned and the rest managed on behalf of their owners.
Delta says additional aircraft management agreements are being finalised that will expand the company's charter fleet.
Renaming the charter management operation, acquired when the airline purchased its parent, regional carrier Comair, in January last year, will allow the subsidiary to use Delta's brand recognition and buying power, the Atlanta, Georgia-based major airline says.
Source: Flight International
