Bombardier Services has come up with the coolest crowd-puller at this year's show.
It's the British Bobsleigh team, which cornered its way smoothly into Hall 4, stand B8 to help Bombardier Services promote its latest philosophy - teamwork.
Business development manager Richard Howman says: "We place a lot of emphasis on teamwork, a philosophy that has recently seen us selected as the preferred bidder to replace the RAF's Bulldog fleet.
"The British Bobsleigh team sums up the teamwork concept that we work to with customers and industry alike. We also work well as a team internally, setting our sights on a goal and then working together to achieve it."
The bobsleigh crew won bronze medals at this year's Winter Olympics staged in Japan - the first British team to win a medal in this event in 34 years.
The team members have brought their medals to the airshow, along with GB1, the sleigh in which they raced to glory.
Source: Flight Daily News