Connectivity provider OnAir [stand 1663] is targeting aggressive growth in the business aviation market as it launches the sector's first GSM product.
Its systems were announced as a line-fit option on Dassault's long-range Falcon 7X in December 2012, with the first aircraft to be equipped with the Mobile OnAir product handed over to Greek operator Amjet Executive in early May. The company will now look to retrofit a previously delivered 7X with the product, says OnAir.
Ian Dawkins, chief executive of the Swiss company, says it is in discussions with other airframers to replicate its relationship with Dassault. It hopes to conclude a deal later this year.
Although OnAir can offer wi-fi services as well as the GSM product, Dawkins says typical business aviation customers are more interested in using their phones on board aircraft to make calls or use data services.
"Business executives carry a phone, not a laptop. This is what they use all the time and want to be able to use it in the air just like they do on the ground," says Dawkins.
OnAir offers global GSM coverage, largely driven by its presence in the commercial aviation segment, which means it has a ready-developed worldwide network.
Additionally, it is partnering with broadband and satellite communications solutions provider Satcom Direct, which will act as a reseller for Mobile OnAir in the business aviation segment. This will give it additional market penetration, says Dawkins.
Business aviation generates about 20% of the company's turnover, he adds.
Source: Flight Daily News
