Panasonic Avionics knows it is late to the party on entering the business aviation market, but its decision to team up with Astronics AeroSat rather than build its own tail mount antenna will give it a faster route into the sector.
Once it gains a foothold, the company is confident it can “meet a need that was missing”, says Panasonic Global Communications Service vice president David Bruner. He acknowledges there are “entrenched parties” already active in the business aviation in-flight connectivity market, but says competitors are not providing a service that lives up to customer expectations.
“It’s a no-brainer that [business aviation customers] believe they should have the best communications in the world on their aircraft, and they’re not satisfied with what they have today,” says Bruner.
Using the experience and technology it has built up on the commercial aviation side, Panasonic believes its broadband speeds and global coverage will set its product apart from the competition and help it catch up fast with established rivals.
“If you need a true broadband experience, that’s what we offer,” says Bruner.
Source: Flight Daily News
