EBACE: Russian FBO does it My Way

Fixed-base operator Vipport (stand 763) is using EBACE 2009 as a showcase for My Way, a new magazine available to all passengers flying from the VIP terminal at Moscow's Vnukovo airport.

Vipport estimates that the terminal, named Vnukovo-3, accommodates 70% of Russia's business aviation traffic, with more than 3,500 flights a month carrying more than 13,000 passengers.

The debut issue of My Way features on its cover the Lithuanian actor Ingeborga Dapkounaite, star of Mission: Impossible and Seven Years in Tibet. Inside there are interviews with singer Paul Anka and the current James Bond, Daniel Craig.

The magazine, published by Menu Press, is being promoted to advertisers anxious to reach an exclusive VIP audience. Among the regular users of Vnukovo-3 are oil and football magnate Roman Abramovich, Russian president Dmitriy Medvedevand Vladimir Doronin, the Russian boyfriend of supermodel Naomi Campbell.

Copies of the debut issue, which includes an advertising rate card, are available at stand 763, in Hall 6.