The Engine Alliance has unveiled a new logo that draws from the heritage of its parent companies, General Electric and Pratt & Whitney, and establishes a separate, distinct brand identity for the partnership.
"When the Engine Alliance launched in 1996, we relied heavily on the reputations of our parent companies," says Lloyd Thompson, president of the Engine Alliance. "Over the years, the Engine Alliance has proven itself as a viable engine designer and manufacturer.
"The new logo symbolises our evolution to an integrated entity with solid credibility. The Engine Alliance will continue to execute its programme certification and product support commitments utilising the resources of GE and Pratt & Whitney."
Source: Flight Daily News
