New Piper Aircraft has embarked on a five-point, five-year effort geared at nearly tripling sales to $500 million.
The first result of the strategy, dubbed Flight Plan 2005, is a joint marketing programme between the manufacturer and petroleum products supplier ExxonMobil. The joint effort includes the use of Piper aircraft on the labels of ExxonMobil products, and Piper's selection of Exxon Elite 20W-50 aviation-engine oil for the Malibu Mirage and Saratoga II TC singles.
The plan includes marketing partnerships with fixed-base operators, lifestyle-image marketing, employee-development opportunities, improved manufacturing methods and the development of new products following last year's Meridian propjet certification.
Source: Flight International
