Alaska Airlines will begin operating Airbus aircraft with cabin upgrades including new premium seats this year, with the goal of updating 36% of its cabins by “early 2020.”
"Just two years after acquiring Virgin America, we're thrilled to introduce a modern cabin that aligns the onboard experience across our fleet," Alaska president Ben Minicucci says in a press release. Cabins were modified with brand elements from Virgin America "after extensive feedback from our guests and in collaboration with our partners,” Minicucci says, calling it “premium experience at an affordable price".
The first of Alaska’s fleet to be upgraded this year will be A319s, A320s and A321s, while Boeing-built 737-700s will be upgraded by 2020. Alaska's new 737 Max 9s, including three due to arrive this year, will also have updated cabins. The new cabin layouts have more first-class and premium-economy seats.
Alaska Airlines
Alaska's new cabins will also have faster wireless internet through Gogo – part of the airline’s goal of installing new satellite wi-fi on most its mainline fleet by 2020. Tablet holders and charger outlets in front of seats let passengers watch wireless video while eating. Cupholders and storing pockets on seats also free tray space during meals.
Alaska Airlines
The cabins have a new color palette that includes neutral colors and Alaska's blue, and ambient lighting aimed to help passengers sleep. The aircraft also have new memory foam seats – including Recaro automotive-style seats in first class, Alaska says.
Alaska Airlines
Alaska Airlines
Source: Cirium Dashboard
