MARK HANNANT
US representation has been given a new face at this year's show with the opening of the Global Solutions Pavilion. Hall 1 is home to the pavilion, which showcases four major industry sectors and boasts a purpose-built lecture theatre to be used for a series of seminars throughout the week. Around a hundred organisations have gathered under the Global Solutions banner, created by show organiser Salons Internationaux de l'Aeronautique et de l'Espace (SIAE) and AADI, the US subsidiary of German exhibition group Hannover Fairs. Two years in the planning and confirmed a year ago at Farnborough, Global Solutions aims to give fresh impetus to US export efforts in Europe and to offer an alternative to the US Commerce Department-approved, Kallman-run International US Pavilion.
Industry
Global Solutions exhibitors are organised by industry sector: Space and Communications, Metals and Materials, Onboard Cabin Comforts, and The Business of Aviation. "We believe this new approach will bring added value to people and organisations wishing to obtain specific data on the latest technologies in the aerospace industry," says AADI president Joachim Schafer. "Our goal is to create an environment in which exhibitors and customers can meet to discuss business opportunities." Seminar speakers and moderators during the week include Elliot Pulham (CEO of The Space Foundation), former astronaut Walt Cunningham, David Marshall (director-general, Society of British Aerospace Companies) and Stan Deal (director of commercial sales for Connexion by Boeing). There will be an average of two seminars or round-table discussions every day, and a daily briefing document will be published.
Source: Flight Daily News
