Norman Nonsense: "The post 9-11 scenario was extremely challenging for the airline so we set ourselves some BHAGs."
Monty Orangeball: "BHAGs?"
Nonsense: "Yes...big hairy audacious goals."
Orangeball: "...and what happened?"
Nonsense: "...We discovered they were CUR."
Orangeball: "CUR?"
Nonsense: "...Completely unrealistic."
Source: Flight International