KLM has confirmed the first phase of the rebranding of its regional partners, involving its wholly owned subsidiaries Air UK and CityHopper, and Air Excel Commuter, which is the Dutch airline's regional feeder.
As expected, the airlines' names will be prefixed by "KLM", while their own names will be written in lower case, eg,"KLM uk". The three fleets, which total some 72 aircraft, are to be repainted into a new KLM-style blue, silver and white livery by the end of 1999.
KLM has not detailed its plans for the incorporation of its other European partners - Braathens SAFE (in which it holds a 30% stake) and Eurowings (KLM's German regional feeder) - which may be set to move closer to KLM's identity in the longer term.
Source: Flight International