Growing investment and development in the aerospace industry by Middle Eastern companies has led to the Singapore debut of a specialised Middle East Aerospace Pavilion.
The pavilion is run by Fairs and Exhibitions – the team behind the Dubai air show – and has doubled in size since its launch at the Farnborough International air show in the UK 18 months ago and is 40% bigger than it was at the Paris air show last June.
“The steady growth in the pavilion is a reflection of the development of the Middle East’s indigenous aerospace industry and a gradual shift in its mindset to seek out international opportunities,” says Alison Weller, director aerospace for Fairs and Exhibitions.
New to the Middle East pavilion for Asian Aerospace are Dubai’s VIP air charter services company JetEx Flight Support, flight planning services provider Hadid International and engine overhauler Jordan Airmotive (JALCO).
JetEx Flight Support, which owns and operates six executive aircraft, is a pioneer aviation service provider.
“Our presence in Singapore gives us increased visibility throughout Asia and gives us an opportunity to meet existing clients and further our business development efforts,” says Mike Wadaa, JetEx’s sales manager.
For Hadid International, the Asian Aerospace outing is an opportunity to celebrate its 25th anniversary on an international stage.
“The pavilion is a great opportunity for us as we are looking to promote Hadid in the Far East, which is an emerging aviation market and is potentially a very strong market for us,” says Dr. Ahmad Zuhaili, the company’s regional manager.
Participation
For JALCO, Singapore is its second most important marketing destination after Dubai. The company believes its presence could lead other Jordanian companies to follow with a country participation creating a possible “pavilion-within-a-pavilion”.
“This is a start and it could be a trigger to other Jordanian companies joining us in future Middle East pavilions – much as happened with the Dubai air show,” says JALCO’s Isam Farhan.
“We see Singapore as a way of reaching potential customers in Malaysia and Indonesia where there are engines that we could service.”
Source: Flight Daily News
