Australia's Qantas Airways has unveiled tweaks to its famous "Flying Kangaroo" logo that it is describing as a "modern take on a design that has stood the test of time".
Qantas says it will be progressively rolling out the new branding in the lead-up to the delivery of its first Airbus A380 in August next year. For now it is on a Boeing 767 operating domestic services.
"The differences are subtle but distinctive, in keeping with the gradual evolution of the logo since it first appeared on one of our aircraft in 1944," says Qantas.
"Our new flying kangaroo is sleeker and more contoured than the current version."
The iconic logo was first adapted from the Australian one-penny coin and has undergone minor updates over the years. Qantas says the new adaptation "retains Qantas's long association with the qualities of Australia - natural, free spirited and confident. This move also reflects the changing structure of our new aircraft - for example, the shape of our new kangaroo is a great fit for the tail of the A380 and other new-generation aircraft."
Source: Flight International
