Strategy – Page 715
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Ryanair aspires to move into long-haul...but not for now
Low-cost carrier aims to go further using European connections as platform
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Boeing seeks to fly 777LR further
Potential -200LR derivative could operate Sydney-London year-round equipped with lighter, low-density cabin
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Ridgway outlines plans for Virgin Atlantic
Virgin Atlantic Airways chief executive Steve Ridgway talks to editor Mark Pilling in an exclusive interview for our website on the jewel in the crown of the Virgin airlines group
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Going to America
Richard Branson seems set on expanding his Virgin brand into America but it is taking longer than expected to get it off the ground, explains Americas editor David Field.
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America West, US Airways complete merger
America West Airlines and US Airways today finalised their merger and began operating as one carrier under the US Airways banner
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Lean cuisine
In-flight catering companies are being squeezed by their airline customers and are looking for ways to cut waste from their processes and work more efficiently
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Maintenance: Air Canada - Ramping up
Air Canada Technical Services is seeking to join Lufthansa, Air France and Singapore Airlines in creating a giant, world-class maintenance business
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Maintenance: Outsourcing - Strategic direction
For carriers looking to farm out maintenance, strategic sourcing can generate savings and enable greater focus on core competencies. The trick is to identify processes that yield the greatest gains and deliver a competitive advantage
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Boeing looks at longer-range 777
Boeing has revealed it is discussing a longer-range version of the 777-200LR that could be capable of flying Sydney-London year-round.
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Delta and Northwest finally succumb
A smaller industry is the most likely result of the Delta and Northwest Airlines bankruptcies, but carrier consolidation is still a distant prospect in the USA.
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More outsiders look to invest in China
Foreign interest in the Chinese market continues to grow, with Korean Air and Taiwan’s China Airlines both looking to take equity stakes in new starts.
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Virgin Blue at centre of power struggle
Ever since Patrick Corporation took control of Virgin Blue in April, Sir Richard Branson has been angling to get back into the carrier he started.
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Star IT platform finally gets the green light
Star Alliance partners Lufthansa and United Airlines have finally committed to a deal that will see technology provider Amadeus develop a common IT platform for the two airlines.