On receipt of the February issue of Airline Business I was sufficiently motivated to respond to the excellent editorial Crisis over - don't let up.
Having been involved both directly and indirectly in the airline business over the past 21 years, I have experience of numerous cycles the industry regularly goes through. I have witnessed the growth and expansion during good times and the contractions during the bad, accompanied by the uncontrollable haemorrhaging of red ink!
The 10 suggestions for managing the upturn are right on target. As a general sales agent we have been promoting many of them for many years now. I only wonder how many airlines will pay heed to how many of the commandments.
J Harlan Comee
President
Transnational Aviation
Yorba Linda
California, USA.
Source: Airline Business