Aircraft Interiors Expo Americas, this show’s second regional spin-off after AIX Asia, will take place alongside the most venerable event in the IFE industry – the World Airline Entertainment Association (WAEA) annual conference and exhibition – in Long Beach, California, this September. The two shows will be right next to one another, and a mutual admissions policy has been developed for airlines and exhibitors.
The association and AIX organiser Reed Exhibitions are each offering a trade exhibition – the one focused on IFE and communications plus content, the other on the whole gamut of cabin systems – while WAEA aims to add unique value with an enhanced programme of education, keynote presentations and networking events.
The arrangement recognises Reed’s success in attracting exhibitors of interest to the WAEA’s North American membership, who were to avoid the extra cost of attending two comparable but geographically separate events. The result is a reciprocal arrangement that will give airlines and exhibitors attending one show free access to the other, while the Aircraft Interiors attendance will pay if they want to go to the WAEA’s educational sessions and networking events.
“Our Aircraft Interiors task force has worked hard to find a financial model that will benefit our members and the association,” says WAEA executive director Richard Owen. “They have made the conference accessible and affordable for all while ensuring that the association will maintain an adequate revenue flow for its other important efforts.”
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Source: Flight Daily News
