Not only has Airline Business got a new home on the web, as part of a wider offering from parent Flight Group, it is experimenting with a variety of new features, ranging from exclusive airline interviews to blogs, to enable readers to get more from the magazine throughout the month.

Over the past couple of months, close watchers of Airline Business will have noticed an overhaul of our online offering. In the past, the magazine’s website has been a conduit for readers to renew their subscriptions, order our wide range of products, such as the Airline and Airport IT Trends Surveys, and find out about our industry events like the Network route planning conference.
All of these features remain, but our web presence has been substantially enhanced now that the magazine’s website has a new home on the web as part of a wider offering from our parent Flight Group. Importantly, our address remains the same: www.airlinebusiness.com.
The new website will evolve continuously, particularly as we receive feedback from readers about what they like and dislike about the site. But in the first phase there are several features that will enable readers to get more from Airline Business throughout the month, and not just when their regular copy of the magazine hits the desk.
As detailed below, from October the magazine’s famous interviews with the industry’s leading airline chief executives will no longer be restricted to the printed page. These flagship features will remain in print, but will be augmented by interviews presented exclusively on our website. The first one is with Virgin Atlantic’s chief executive Steve Ridgway.
Another new feature are Airline Business blogs (see story opposite). They offer a way for Airline Business journalists to present their views on various aspects of our industry throughout the month, and importantly allow readers to express their views.
The website also enables us to take advantage of the latest technology. For example, listen to Americas Editor David Field talking on US National Public Radio about the impact of Hurricane Katrina recently.
Readers can also search the archives for Airline Business, as well as Flight International articles going back 10 years.

The Virgin airlines group under the spotlight

The first web-exclusive Airline Business chief-executive interview is with Virgin Atlantic’s Steve Ridgway. Virgin Atlantic is the flagship of the group with around £2 billion ($2.5 billion) in annual revenues, 8,000 staff, 32 aircraft and double-digit growth rates. The package includes a run down on the entire airline activities of the Virgin group, which now features Virgin Nigeria, as well as Virgin Blue. The progress of Virgin America towards a possible launch sometime in 2006 is also examined, as are the group’s ambitions for India.

www.airlinebusiness.com

 

 

 

 

 

 

 

 

Have your say with blogs

The relaunch of the Airline Business website includes the beginning of blogging. Blogs – as these online journals have come to be known – are posted regularly by Airline Business journalists and cover airline-related topics, opinions and insider information.
Not only can you read the kind of facts and hearsay that you won’t find in the pages of the magazine, you can also have your say. So if you’ve got a beef over fuel surcharges or you want to comment on US carrier bankruptcies, then have your say online. You can use blogs to share your successes, frustrations, disdain or outrage at developments in our industry.
Airline Business journalists will be giving their frank and timely views on issues throughout the month. Responding to a blog is easy, simply click on the word highlighted “Comment”, go to “Post a comment” and start writing. Recent blog headlines include:

  •  How Washington works (or doesn’t)
  •  Pop stars, cocktails and lie-flat beds
  •  EasyJet gets its man
  •  Cutting GDS costs, and 
  •  Galley chatter.

In a recent post, editor Mark Pilling comments on low-cost carrier AirAsia’s marketing tie up with English premiership football team Manchester United: “We’re sure that on 10 September, when the deal was unveiled to the 68,000 spectators at Man Utd’s local derby against Manchester City, the carrier’s ebullient head Tony Fernandes would have temporarily forgotten the dollars and cents rationale for the deal and was concentrating on the pure, unashamed joy of football.”

 

 

Source: Airline Business

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