Brian Homewood RIO DE JANEIRO
Copa Airlines of Panama has unveiled a new company image, the result of an alliance with Continental Airlines. The new look is shown on a Boeing 737-700, one of 12 scheduled for delivery over the next few years to replace existing aircraft. Copa Airlines has also added features to its service, including its Clase Ejecutiva - a business class cabin - and full participation in Continental's OnePass frequent flier programme.
"We have designed our new image to build recognition of our brand among our customers everywhere we fly in the Americas. The new image truly captures who Copa Airlines is today and expresses the company's attitude and its commitment to its customers," says Pedro Heilbron, executive president of Copa Airlines.
Copa and Continental have rescheduled their international flights so they align and they intend to implement codesharing on international flights to the USA, the Caribbean, and Central and South America destinations, once government approval has been received.
Source: Airline Business
