French designer Didier Wolff, founding owner of Happy Design Studio, is leaving his first footprints in the United Arab Emirates by designing the new livery for Abu Dhabi-based Maximus Air Cargo as part of the cargo airline's branding strategy.
Wolff said Maximus Air Cargo's new livery is inspired by the Space Shuttle, particularly the signature black ceramic tiles along the fuselage. "The front black shape is the starting point for my creative inspiration it evokes a sense of both strength and conquest while simultaneously providing a certain elegance," said the designer.
"The audacity of the Maximus Air Cargo president's vision is immediately communicated via this new visual identity."
- All the latest news, video and images from the 2011 Dubai air show
Source: Flight Daily News