DeCrane Aerospace (stand 1169) is out in force at EBACE to promote itself as a fully integrated manufacturer and supplier of cabin products and engineering solutions for business aircraft.
Speaking at the show to Flight Evening News, Heidi McNary, DeCrane's vice- president of sales and marketing, said: "DeCrane has long been regarded as a large company made up of a number of loosely affiliated businesses, but we are trying to change that perception."
As a visible and tangible example of some of the products available across its six divisions, the US company is showcasing an integrated cabin mock-up at EBACE that includes recently launched lightweight, decorative coverings, fabrics and veneers, a high-definition television and cabin management system.
"People may know, for example, that we supply seats [through DeCrane Aircraft Seating] and cabinets [through Precision Pattern], but don't know that we do in-flight entertainment systems [through Audio International] and auxiliary fuel tanks [through PATS]," said McNary. "We have to raise awareness of the DeCrane family so customers can see what we do."
DeCrane has been "working behind the curtains" for around two years, McNary said, "to establish and implement a core strategy, cross sell products and training and instil a value proposition across the company. Now we have all the pieces in place."
As part of this strategy, DeCrane is developing and maintaining "a robust pipeline of products" to stimulate and retain customer interest. "The cabin interiors market is very competitive so we are continually looking to develop new products that will appeal to both OEMs and end users," said McNary.
The approval of the OEMs is a key component of DeCrane's drive to supply full and sub interior kits for new business aircraft. The company supplies the full kits to Embraer for its Lineage 1000 super-large jet and a sub-kit - the full interior excluding the seats - to Cessna for its Mustang entry-level jet.
"We always have our eye on new aircraft platforms and continue to talk to the OEMs," said McNary.
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Source: Flight Daily News
