Executive Jet is planning to launch a five-week marketing campaign, kicking off on 15 February, to promote its Middle East fractional ownership programme in the region.
Operations are to start in the second quarter. Executive Jet vice-president of marketing Charlie Lynch says: "We will hit the market with large advertisements in national newspapers, aimed at high net worth individuals."
The fractional ownership operation, which has yet to be named, is a joint venture between Saudi Arabia, Jeddah-based National Air Service (NAS), Gulfstream and Executive Jet. The Woodside, New Jersey-based company will be responsible for the day-to-day operation of the programme, and will also provide pilots. Gulfstream will supply the aircraft, and has appointed Switzerland's Jet Aviation to provide maintenance and support from Jeddah.
NAS will supply administrative and financial backing. "The programme will mirror our universal models in the USA and Europe, although the costs and guaranteed response time have not been solidified," adds Lynch
The fleet will total 14 aircraft over the next three years, including two core GIVs and 12 owner GIVSPs. The first aircraft is due to enter the programme in April. "We are confident that there will also be a large market for the GV and also mid-sized aircraft," says Lynch.
Source: Flight International
