Company keen to break into ‘exploding’ market
Fractional-ownership company NetJets is again looking at establishing a product for the fast-expanding Asian market.
Executive Jet Management (EJM) vice-president of charter services Asia Daniel Flynn says he has begun a study to determine if there is enough demand for EJM and parent NetJets to offer its services within Asia.
NetJets looked at launching a fractional product in Asia a few years ago, but decided the market was not mature enough to support a large enough fleet to make a fractional product viable. But demand for charter services and group ownership of corporate aircraft has picked up in Asia over the last two years.
“The Asian market is exploding,” Flynn says. “What will the answer be? What the product will be and how it will be delivered remains to be determined.” EJM, the on-demand charter subsidiary of NetJets, has been arranging a steadily increasing number of flights to the Asia-Pacific on behalf of its US customer base. It also arranges flights within Asia using local operators.
Flynn says an Asian product would potentially be used by its American and European customers as well as Asian-based companies, some of which already use NetJets or EJM for flights within North America. “Our clients are coming here,” says Flynn. “We’ll answer our clients’ needs in the Asian market. We will have a presence in Asia as soon as it fits well for all.”
BRENDAN SOBIE/SHANGHAI
Source: Flight International
