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INSIGHT FROM BOMBARDIER: Five ways cabin design inspires loyalty and generates profit

2018-07-16T07:11:00

Bombardier cabin insight

If you’re an airline executive, you’ve likely spent a moment or two trying to decode your passengers’ complicated and often contradictory desires. In surveys, air travellers regularly cite cabin comfort and seat pitch as points of dissatisfaction, yet overwhelmingly indicate that the true driver of their purchase is ticket price.

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