Air France-KLM's low-cost unit Transavia has rebranded amid expansion of its Boeing 737 fleet to take over more of the group's short-haul traffic.
The livery – featuring a restyled logo on the fin and an enlarged brand name, in the carrier's traditional green, on a white fuselage – is intended to convey Transavia's aim of becoming "Europe's leading airline in hospitality", the group says.
Next to the passenger doors, the word "Welcome" is painted on to the fuselage in the languages of countries to be served.
Studio Dumbar
The aircraft's underbelly features the airline logo and two stylised icons signifying landmarks among the network destinations or symbols of travel for leisure and business passengers. Each aircraft features a different combination of icons.
Studio Dumbar
Conceived by Dutch design agency Studio Dumbar and digital marketing specialists Mirabeau, the rebranding was "thoroughly" tested in five European countries, the airline says. The test "clearly confirmed that the new design answers Transavia's strategic objectives", it adds.
Air France-KLM is expanding the budget carrier's network to compete with low-cost operators such as EasyJet, Ryanair and Vueling. The Paris Orly-based fleet of Transavia France will grow to around 40 aircraft by 2019.
Source: Cirium Dashboard
