Raytheon prowls for more co-branding deals
Raytheon Aircraft is to end its King Air marketing agreement with luxury car manufacturer Jaguar after one year, as planned, but is considering similar "co-branding" deals involving its piston-powered aircraft.
Keep reading this article by becoming a FlightGlobal member now
PLEASE REGISTER FOR FREE OR SIGN IN TO CONTINUE READING
You have reached your limit of free articles for this period. Register for a FREE account to read this article and benefit from:
- Increased access to online news and in-depth articles from:
- FlightGlobal Premium covering the global aviation industry
- Airline Business providing insight for business leaders
- Weekly newsletters on topics across the industry
From making its debut as a magazine in 1985 through to its evolution into an online data and analysis tool, Airline Business has forged a reputation for providing high-quality, in-depth coverage of the airline sector’s strategic and economic drivers. Our trusted insight gives users a competitive edge in the global industry.