British Airways Engineering (BAE) is using its stand at Hall 1/D23 to reinforce its message of enhanced customer service.
Using a video display and aircraft display, BAE is keen to show that it's taking the maintenance market seriously, says David Anderson, project manager for the Farnborough ‘96 stand.
"We are convinced that our experience is the key to our own future and is a major benefit to our customers. People are our greatest asset and by investing in our people, we can provide cost effective benefits to customers."
The message from BAE is that by providing dedicated account managers, it is taking care of customers as well as their aircraft.
Source: Flight Daily News
