After a one-year pricing freeze, Boeing Commercial Airplanes has quietly raised list prices by between 2.16-2.23% across the product portfolio.
The update was published on 24 March on Randy’s Journal, the official blog of Randy Tinseth, Boeing vice-president for marketing.
“The adjustment reflects the higher costs for wages, goods and services,” Tinseth says. “As always, our goal is to ensure that Boeing is offering the right products at the right price, setting the standard for value and service for our customers all over the world.”
The across-the-board adjustment comes a year after Boeing decided to freeze list prices for commercial aircraft at 2015 levels.
The 777-9 remains Boeing’s most expensive product on the market, with a listed price rising by 2.2% to $408.8 million.
On the other end of the size range, the list price for the 737-700 rose 2.23% to $82.4 million. Its successor, the 737 Max 7, is now listed at $92.2 million, a 2.22% increase.
Boeing customarily offers discounted prices to customers based on the size of the deal and for agreeing to help launch a new aircraft into service. Typical discounts reportedly range between 20-40%.
The 2017 adjustment may indicate renewed confidence by Boeing in commercial aircraft demand, although the data doesn’t show it.
So far, Boeing has racked up 110 net orders through the first three months of 2017, which is at least 140 aircraft below the pace necessary to meet a book-to-bill target of one-to-one this year.
Source: Cirium Dashboard
