The US electronic warfare industry is aiming to blast its signal out to the show attendance by assembling en masse at its new dedicated EW pavilion.
Organised by EW professional body the Association of Old Crows in co-operation with Kallman Worldwide, which marshals the overall US presence at the show, the pavilion is designed to attract the government and military officials who make decisions on the procurement of EW and information operations systems.
“The pavilion is a showcase for manufacturers and service providers serving the defence and homeland security sectors,” says Old Crows executive director Don Richetti.
As well as exhibition space for the Old Crows membership, the pavilion amenities includes an exhibitors’ lounge and a presentation area allowing companies to offer short seminars and technical sessions.
“A group presentation draws visitors to the area and offers a level playing field for small and medium-sized companies at an event where the big multinationals can dwarf an individual company,” comments Kallman Worldwide chief executive Tom Kallman. “The economies of scale yield more promotional clout per dollar for the AOC membership.”
Source: Flight International