Sukhoi has renamed the Russian Regional Jet (RRJ) the "Superjet100" as part of a company-wide rebranding.
The Russian design bureau, which is leading the development of the 60- to 98-seat regional jet family, says the move is part of an effort to create a global image.
"Assuming we are to become a world player, we have to make a brand that will be accepted and understood by everyone - that's why we decided to change the name," says Sukhoi. The company has unveiled a new logo and corporate identity and says that it is launching an advertising campaign for the Superjet100 this week.
The Superjet100 is due to make its first flight next year, with deliveries scheduled to begin at the end of 2008.
Meanwhile, Thales UK has been selected by Sukhoi to supply and support training equipment for the Superjet100. Sukhoi last year selected Thales to be the supplier and integrator of the aircraft's avionics suite.
Source: Flight International
