Bombardier's European fractional ownership venture, Flexjet Europe, has signed up 30-plus customers to its programme since the scheme was started 18 months ago. The company now aims to raise awareness of the operation in new European markets to try to swell its customer base.
The London, UK-based venture, a subsidiary of the second largest fractional company in the USA, has a fleet of nine aircraft: four entry-level Learjet 31As, three mid-size Learjet 60s and two large-cabin Challenger 604s. It plans to add between five and 10 aircraft each year.
Patrice Royer, Flexjet Europe's director of sales and marketing says: "We adopted a niche strategy to start, focusing on the UK [its largest market], France and Germany. We now plan to raise the awareness of the fractional ownership concept within emerging markets in southern Europe."
Source: Flight International
