NBAA and GAMA have launched three tools as part of their campaign to promote the importance of business aviation to US policymakers, decision makers and the mainstream media.
The associations, which teamed in February to launch the "no plane, no gain" campaign, announced today the publication of two studies that demonstrate the value of business aviation and the launch of a business aircraft evaluation toolkit on the campaign's website.
The first study, "business aviation: an enterprise value perspective" looks at how business aviation has increased shareholder value over the past six years at companies among the S&P 500. NBAA chief executive Ed Bolen says the study, conducted by Nexa Advisors, concluded "almost all" leading US companies "rely on business aviation to be more efficient and effective."
Bolen says: "What this study says is business aviation is a sign of a well-managed company."
The second study, published by Harris Interactive, surveyed US companies that use aircraft for business transport. Bolen says the study shows how companies rely on business aviation to access airports with little or no commercial air transport.
The new "business aircraft e-valuation toolkit" on noplanenogain.org, which went live this morning, can be used by companies to "demonstrate the value of their airplane." Bolen urges members to provide feedback.
GAMA chief executive Peter Bunce says the "no plane no gain" has been effective at defending the image of the industry, which came under attack late last year when the big US automakers were criticized in Congress for using business jets. Bunce says the industry immediately mobilised to respond to the "sucker punch" and the campaign with NBAA has shown policymakers the important role business aviation has in providing jobs and supporting the national economy.
Bunce says the job message, which involved GAMA member chief executives testifying in Congress, has been especially effective with politicians.
NBAA and GAMA have completed a new set of television commercials and print advertisements featuring golfing legend Arnold Palmer, who has been using business aircraft for 50 years. The commercials end with Palmer saying "I'm Arnold Palmer and I approve this message simply because it's true."
Source: Flight Daily News
