If there is one thing Stan Wraight likes doing it is starting up an airline. And he’s doing it again, for the fourth time.
The cargo industry veteran is now in Italy where he is chairman of Cargoitalia, a Milan Malpensa Airport based all-cargo carrier that is seeking to make a name for itself in Europe’s competitive freight market.
Wraight hit the ground running at Cargoitalia in early September, bringing his deep experience in the cargo business and a rich contact book to the Italian outfit after several years at Volga-Dnepr Group. While at the Russian firm, which has made its name carrying outsize freight on its fleet of Antonov An-124s, he was instrumental in taking Volga into the scheduled freight world with the launch of AirBridgeCargo Airlines.
“The timing was right for me to leave. AirBridge is well established and is in good shape to be successful,” he says, with a good management team, business plan and fleet in place. Wraight was approached by Cargoitalia’s owners the Syntek Capital group, and the founder of the carrier ex-Alitalia Cargo head Massimo Panagia, to give it a strong figurehead.
Syntek, with its connections to some powerful Italian industrial families, is privately owned and made up of long-term investors. “They are looking at [Cargoitalia] as an industrial business rather than as venture capitalists,” says Wraight. The carrier is fully-capitalised with zero debt, he adds. All of these points were critical to Wraight’s decision to come on board and he is up for the challenge. “It’s like starting all over again – I’m doing what I love: helping to get a business off the ground, growing it, getting aircraft and positioning it as a player in the industry,” he says.
Milan has two advantages as a base for a new cargo player, he believes. Firstly Malpensa is underserved by direct air service. Secondly, flying cargo into Milan means forwarders can “knock a day off everyone’s transit time” because the trucking time from cities like Amsterdam, Frankfurt or Paris to northern Italy is avoided. Alitalia’s recent announcement that it is pulling down service at Malpensa is an added bonus.
Cargoitalia is aiming to air freight cargo from the industrial heartland of northern Italy and southern France, as well as looking to extend its reach into Hungary and countries like Egypt and Israel. Initially it will connect cities in these countries to Milan with its sole DC-10.
The carrier began operating in April 2006 with the DC-10 and an MD-11. It is concentrating on offering scheduled services, with the DC-10 predominantly operating to the Gulf and India, while the MD-11 flies to India and Shanghai.
Already Cargoitalia has built up a following amongst the large logistics firms like Panalpin and Schenker as well as Italian forwarders, says Wraight. It is making an impact in the market with trucking volumes from northern Europe to Italy falling by a third since the carrier began operating.
In October the carrier took delivery of two Boeing 747-200s wet-leased from Singapore’s Tradewinds. These will operate to North America on routes to Atlanta, Chicago, New York JFK, Houston, and to Mexico, says Wraight.
Source: Airline Business